A Nice Motto to Pass Everyday at the Internship

The mosaic on the building next to Colab, which is where Nuanced Media is located.

UPS: A case study

If you read my last blog post I elaborated on what exactly big data is and its applications in our everyday life. I wanted to go even further and provide you guys with a concrete example. That example is UPS. Although UPS is not a marketing/advertising company, and it is not the type of firm that I am specifically focusing on, I thought that how they collect and apply data is interesting and highly relevant to this project. 

This video will also touch on different ways companies can utilize analysis of big data sets to become more efficient and better cater to their customers, and will give real life scenarios where big data is being collected and applied to make a business model more efficient and effective.